Cuna Mutual Group Retirement will rebrand to TruStage™

Madison, Wis. — Cuna Mutual Group retirement division has announced it will rebrand to TruStage later this year aligning with the other business lines of the organization. This includes both retirement and executive benefits.

“After more than 85 years of delivering a holistic and supportive approach to financial services, we are excited to continue putting a brighter financial future within everyone’s reach,” said Paul Chong, senior vice president, wealth distribution, TruStage. “Unifying retirement solutions under the TruStage brand will allow us to reinvest in our capabilities and services so that we can stay relevant in the marketplace for the long term.”

The rebrand will bring touch points from across the retirement business in line with all other aspects of our TruStage brand including our web experiences, collateral and sales materials, and operational documents.

“Having alignment with the single identity will help our customers continue to navigate the TruStage products that are designed to help them throughout their lifetime,” continued Chong. “Our continued commitment to our customers is our highest priority.”

The rollout of the new brand is expected to begin in September and run through the end of the year.

About TruStage

TruStage is a financially strong insurance, investment, and technology provider, built on the philosophy of people helping people. We believe a brighter financial future should be accessible to everyone, and our products and solutions help people confidently make financial decisions that work for them at every stage of life. With a culture rooted and focused on creating a more equitable society and financial system, we are deeply committed to giving back to our communities to improve the lives of those we serve. For more information, visit www.trustage.com.